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momondo - The World Piece

Social Activation

As a global travel search site, momondo has a vision of a world where our differences are a source of inspiration. But when 49% believe that people are growing less tolerant towards other cultures, the world seems more divided than ever.

So, we challenged people from all over the world to connect, despite nationality, religion and skin colour. Not just as a statement but as a lifelong commitment – through the world’s largest connecting tattoo. The world can’t fall apart if we dare to connect.

+6.500

applicants for the project

+100.000.000

views

+839.000

social engagements

+13.900

competition sign-ups

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Photos: Søren Solkær (sorensolkaer.com)

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